Meet Our Management Staff

Database Associates was founded by professionals that are experts in their fields and understand your frustrations. Thanks to their combined education and experiences are ready to help you with your business needs.

Database-associates.com management staff

Chief Executive Officer

Sylvia Perez

Role: Operations, Finance, Restructuring and Quality Management, Project Manager (CSM, PMP), Analyst

Educated bilingual professional (Spanish/English) with over twenty years of management experience. She has worked in technology and the Internet since 1997, as a result, has been professionally involved with the evolution of technology since then.

Aside from her technical experience, Sylvia has a solid “track record” in restructuring, governance, time and quality management, operational management, and customer /client services, as well as considerable skills in project management, implementation, business analysis, sales, communications, and a great eye for detail all of which make her an ideal candidate to help you with your business.

Outside of work, Sylvia enjoys spending time with her family, reading, and exercising.

Education:

- MBA at Columbia Southern University

- Bachelor of Science in Business Management from University of Phoenix

President | CTO | Chief DBA

Wilfredo “Will” Ortiz is a technology and community leader based in Lititz, Pennsylvania. Here’s a detailed overview:

Professional Background:

• Founder & Expertise: Will Ortiz is the founder of Database Associates Services, a company specializing in SQL Server database management and performance tuning.

• Education & Experience: He is an alumnus of Penn State University and has built a robust professional network, as evidenced by his LinkedIn profile with over 1,000 followers.

• Industry Focus: His work centers on providing innovative database solutions, ensuring system reliability, and optimizing performance for businesses.

Community Involvement:

• Board Membership: Ortiz serves on the board of directors for the Lancaster City Alliance, an organization dedicated to promoting economic development and enhancing the quality of life in the Lancaster region.

• Local Business Engagement: He is also involved with the Lancaster Chamber of Commerce and Industry, underscoring his commitment to supporting local business initiatives.

• Mentorship and Education: Beyond his technical expertise, Ort iz is passionate about mentoring young professionals and contributing to local educational programs.

Military Background:

U.S. Army veteran who served as a Special Forces Medical Sergeant (18D) with the 10th Special Forces Group (Airborne). In this elite role, he received advanced training in emergency medical care, combat casualty management, and other specialized skills vital for high-risk operational environments. His military experience reflects a strong commitment to service, resilience, and leadership—qualities that have also influenced his professional endeavors after his military career.

This blend of technical proficiency, military experience, and active community engagement highlights his multifaceted contributions to both the IT industry and the Lititz/ Lancaster area.

Wilfredo (Will) Ortiz | LinkedIn